The Science

Hydroxyapatite (HAp) is a naturally occurring mineral — and the primary component of human teeth and bone. Scientifically shown to help repair, protect, and strengthen enamel the way nature intended. That's why use it in our toothpaste

🔬 How Hydroxyapatite Works

  • Remineralizes Enamel
    Fills microscopic cracks and restores lost minerals caused by acid and bacteria [1].
  • Reduces Sensitivity
    Seals exposed dentin and nerve channels for long-lasting comfort [2].
  • Mimics Natural Tooth Structure
    Because it’s already found in your body, it bonds seamlessly with enamel.

✅ Why We Use It (Not Fluoride)

  • Just as Effective
    Clinical studies show it reduces cavities and strengthens teeth.
  • Safe to Swallow
    Non-toxic, non-irritating, and safe for kids and adults alike [3].
  • No Controversy
    Free from the concerns associated with fluoride use and overexposure.

🌱 Naturally Sourced & Biocompatible

Derived from calcium-rich minerals, hydroxyapatite is biocompatible and environmentally friendly — offering a safe, sustainable path to stronger teeth.

  • Hydroxyapatite

    Re-mineralizes teeth by replacing lost minerals—clinically proven alternative to fluoride [1].

  • Xylitol

    Helps balance oral pH and reduce harmful bacteria—naturally derived from plants [4].

  • Mint

    Clean, cooling flavour from real peppermint—not synthetic fragrance or flavoring.

How We're Different From Other Natural Brands

No Harsh Foaming Agents

We skip SLS and similar chemicals completely—gentler on your mouth, especially for sensitive gums.

Micro-Hydroxyapatite, Not Nano

We use 15% micro-hydroxyapatite—clinically effective and safe to swallow, without nano particle concerns*.

Safe if Swallowed *

Zero risk—even for children. No fluoride. No questionable botanicals. Just natural ingredients.

Flavour Kids & Adults Love

Crafted with essential oils and fruit extracts—not overpowering or artificial.

No Artificial Sweeteners

No saccharin, no tricks. Just clean, refreshing taste from natural extracts.

Made By A Real Dentist

Formulated by a UK dentist who uses it daily—real science, no gimmicks, and complete transparency.

* Studies suggest Hydroxyapatite is a safe material if accidently swallowed [3].